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Fair Trade: ¿Sabes que significa?

Alka Nim, 28, from Mahu, Madhya Pradesh, works as a tailor in Pratibha Syntex, in Pithampur, Madhya Pradesh, India. A member of the factory's Fair Trade Committee, she has worked at the factory for 9 years. "I really appreciate all the standards in place that make this a great workplace. Things like air conditioning, water coolers, fixed hours, transportation are not a given at other garment factories. Caste, status and sexual harassment are not a problem here either." Through her involvement in the FT committee, she is proud "to help the workers have a voice and to find ways to improve benefits for our workers." Proposals she wants to forward include issuing raincoats for workers that travel from far (she commutes 30km a day by factory-provided bus) or distributing small gifts during special holidays. Alka Nim, 28, from Mahu, Madhya Pradesh, India. May 10, 2014

Ranjit Singh, 37, from Pithampur, Madhya Pradesh, India, works as a tailor at Pratibha Syntex, in the same town. A member of the factory's Fair Trade Committee, he has been in the garment industry for 18 years, and for the past 6 years at Pratibha. "We have a better working environment and overall atmosphere here. Unlike at other factories, the hours are fixed; you get weekly breaks, and no work overload. Once you complete your work, you're a free man - no tension!" He adds that he's most thankful that the "factory provides medical insurance my whole family." "I'm proud of the quality we produce at this factory." Ranjit Singh, 37, Pithampur, Madhya Pradesh, India. May 10, 2014

Komil Baror, 24, from Kanpur, Uttar Pradesh, works as a tailor in Pratibha Syntex, in Pithampur, Madhya Pradesh, India. A member of the factory's Fair Trade Committee, she has worked at the factory for 5 years. "I'm very happy to work here because there is no inequality amongst workers - the work atmosphere is very positive. I want to thank Fair Trade consumers for supporting us. Over a period of time, our involvement with fair trade will only improve the quality of our product because workers will be more invested in their work. Pratibha's product is already considered the best in the region - we want to be 'double best.'" Komil is very active in the FT committee and proposed improvements for migrant workers like herself, including establishing a community kitchen space, repairs for personal storage lockers, and establishing a designated room for visiting parents of workers, some of whom have traveled from thousands of kilometers away. Komil Baror, 24, from Kanpur, Uttar Pradesh, India. May 10, 2014

S17_Fair Trade is one of several initiatives we’re taking at Patagonia to improve the lives of people who make our products.

Este 24 de abril, se conmemoran 5 años de la tragedia del complejo textil Rana Plaza que mató a más de 1.100 trabajadores en Bangladesh e hirió a más de 2.200. El incidente dejó a los consumidores de todo el mundo cuestionándose quién fabrica la ropa que usas todos los días y en qué condiciones lo hacen. Documentales como “The True Cost” arrojan luz sobre cómo la industria de la moda rápida agota los recursos del planeta y aprovecha el trabajo esclavo para transferir un costo “barato” al consumidor final.

Sin embargo, la sociedad ha vuelto cada vez más conscientes de sus compras. Una nueva generación de consumidores se está preocupando no sólo en las consideraciones típicas de precio y características del producto, sino que están escogiendo marcas y servicios basados en la ética. En donde la empresa trata a sus empleados y clientes de manera justa y practica la sostenibilidad ambiental.
La marca de ropa outdoor Patagonia es el mayor impulsor de Fair Trade a nivel global llegando el 2017 a producir 480 productos con esta certificación, incluyendo un 83% de todos sus polars. Todo esto está muy alineado con la misión de la compañía: construir el mejor producto, no causar daños innecesarios y usar los negocios para inspirar e implementar soluciones a la crisis ambiental”.

Desde el 2014, Patagonia ha beneficiado a más de 26.000 trabajadores gracias a Fair Trade. Los cuales han decidido gastar ese dinero en programas de salud, bonos en efectivo, filtros de agua, entre otras necesidades.
“Buscamos ser un ejemplo para otras compañías. Nuestra misión es cambiar la forma en que se hacen negocios, demostrar que se pueden tener compañías altamente rentables, siendo sustentables en nuestro desarrollo y que como consumidores tenemos un rol fundamental a la hora comprar. A quién compramos, hace una gran diferencia para miles de personas que pueden cambiar sus vidas si es que comenzamos a pensar y valorar lo que significa el Fair Trade”, concluye Nicolás Sutil, Country Manager Patagonia.
Queremos invitar a los consumidores a que piensan a las personas detrás del producto al momento de realizar su compra.

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